The "Ultimate Job" Offer

The “Ultimate Job” Offer

If you can’t find a job you should go out and create your own. That’s the “Ultimate Job” offer that I’m making to you. Even in the midst of this hard-hitting recession you can still earn money for yourself to help support your family. It’s not hard to do. It’s really a matter of finding out what talent you possess that other people will pay for. The scary part is that you don’t know if they’ll pay for it until you start offering it to them. But this is where you have to have a level of self confidence that tells you if an employer is offering you 30, 40, or $50,000 a year to perform this same service, then the people in the community will offer you money too.

If you can then stand in front of new and different people every week while clearly explaining what your talent is, you’re in business. The trick to this is that you have to do whatever it takes to stay in business for at least 2 to 3 years so that people see that you’re serious. Besides, if you don’t believe in your talents, why should they? This is called business planning. You need to sit down with your spouse or significant other and ask them to work more and sacrifice more in the short-term, so that the family can benefit and be in a better place in the long-term. If your mate refuses, you may have to go down this road alone, but if you truly believe in yourself that should be a trip you are willing to take.

Start branding your product or service right away so that every time people in the community see your company’s name they link it back to you. Branding can be as simple as running the same radio commercial every week or as complex as having company brochures, company uniforms and even company cars all the same color and design. You have to get the word out about your product or service or people won’t know about it. If they don’t know about it, how can they buy it? If they don’t buy it, you won’t be around after those 2 or 3 years we talked about earlier. You also will start to get discouraged earlier because of the lack of public feedback you will be receiving. But it’s not the public’s fault, it’s your fault, because you haven’t been persistent enough to go out each and every day and tell every one who will listen what you are doing. Sometimes you might even have to give your product or service away for free in order for people to start using it. This goes back to the long-term versus short-term planning. It’s worth it to give your product away for free if it means customer testimonials and referrals later. Finally make sure that you continue to adjust and improve upon your product or service so that no one can slight what you do because all you have to say is that you understand and you’re continuing to get better. You then want to keep asking them for their support as you move along your journey. Customer service relationships are just like family relationships, it’s a two way street and the dialogue should go back and forth.

So why is this “ultimate job” offer so important? It’s important because in the African-American community it’s the key to job training and the future success of the next generation of our young people. It’s also your chance for personal fulfillment to create your own business venture that will use your special God-given talent to make the world a better place to live in. Just think, how will you impact the community for the better? Are you really affecting change if all you do everyday is go to work at a job you hate just to get a check at the end of the week? Think about how you can motivate the young boy on the corner looking for direction or your young girl that you just tucked into bed. Think about how powerful a statement it would be to tell that young boy or young girl that you can give them direct help by giving them a job and helping them improve their lives.

That’s why this is the “Ultimate Job” offer because only you can decide what your contribution to the world will be and how the world will compensate you for your gift.

Dennis Howell is the President and CEO of Caleb Brown Venture Capital Co. and Founder of the Urban Millionaire’s Club. He is a graduate of Northwestern University and has been married to his lovely wife for 10 years and is the father of two young sons.

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Contact Mr. Howell at (847) 980-2448 or e-mail: dhowell@calebbrownonline.com